Content Strategy

Bunk hostel from MC-Charbonnier

Ritz Carlton WOW

This is a WOW story.
Ritz Carlton created a system that empower their enployees to imagine and create ways of offering the guests unforgettable experiences.
They use observation to find the correct actions that can be done to amazed guests.
Always by beeing discret and non invasive for the customers.
First Class to Ritz Carlton for their Actions

ASAT

ASAT :
1) Multi-screen video delivery is changing the face of the broadcast landscape. After decades of traditional linear distribution, professionally produced video is now accessible across multiple platforms and a myriad of mobile devices. As viewing devices proliferate and consumers seek content any time and anywhere, service providers are tasked with developing innovative ways to satisfy growing demand.
Any medium that can be used to deliver a communication to a customer can be employed.
New support like Apple Mini or Iphone are working pretty well and were at the beinning of this révolution.
According to the customers behavior mobility is now a must.
It can be on Computer, tablets, phones or TV. In the future you will probably have free point of access to the internet allowing you to stay connected 24H a day.

 2) Mobility Enhanced experience is based on the people more than on the mobil, new "screen" like shown in the slidesharecould be use on plane, in cars or even at your fitness...etc

3)Vine on Twitter could be a new way to enhanced the experience concerning a hotel or a group. Why not show a short presentation about the hotel or the different types of rooms. you can show the lobby or the bar... As long as the hotel use imagination and creativity the possibilities are endless and limitless thanks to the mobility and new ways for consumers to check and choose a place to stay.
New promotions, new menus, a behind the curtain part, presentation of the departments, a short serie about someone staying in the hotel..a lot can be done.

4) Any curiosity point can be check at any time during your journey, from your home to the taxi to the airport and at the bar waiting for your flight. Why not check a new restaurant while your on your way to work.
You can check, book, discover, and even comment about an experience while your still on the go.

Phrase.it

Phrase.it

Hospitality industry = Major employer

Hospitality industry is a major employer. The industry includes service sector work like tourism and food service. It suffers from more economic fluctuations compared to its peer industries.

The hospitality industry is major service sector in the world economy. The industry encompass an extensive variety of service industries that include food service, tourism and hotels. Hospitality industry suffers from fluctuations within an economy every year.

Types

Hospitality industry can be empirically divided into two parts: entertainment areas like clubs and bars, and accommodation. Accommodation takes the form of public houses, resorts, inn, campgrounds, hotels, hostels, serviced apartments, and motels. The clubs and bars category include restaurants, fast foods, and nightclubs.
The hospitality industry also includes tourism support commercial activities like airline cabin staff and travel agents. Travel technology like applied information technology (IT) and its workers in hospitality, travel and tourism are included in the hospitality industry. Corporate entertainment is also a very thriving activity amongst corporation.
A hotel is an establishment that renders lodging in lieu of payment. This lodging is usually given in exchange for a specified predetermined amount of money. Modern hotel rooms come equipped with climate control and attached bathrooms. Higher end hotels offer guests internet connectivity within rooms and also throughout the premises. A combination of meals and accommodation comes as a package in most hospitality establishments. Hotels are usually managed by professionally qualified managers. Junior workers usually maintain the hotel. Functions like cooking is usually done by professionally trained chefs.

Nightclubs are entertainment venues where dancing is accompanied by light snacks and drinking. Apart from service personnel like waiters and cooks, nightclubs employ disc jockeys (DJs) and stand up comedians as part its varied attractions.

Fast-food restaurants now form a major part of the hospitality industry. These restaurants employ an optimal number of personnel for providing customer service. Food may also be sold from kiosks.
Corporate entertainment refers to private events held by companies for clients, stakeholders or staff. It can be in the form of conventions or conferences where a large audience is involved. Or it can be small and more private affairs like company annual parties, away days and concerts etc.
Low entry level
Hospitality industry are characterized by a large number of employees. Both white collar employees and blue collar workers may find gainful employment. Entry level jobs usually require no formal education. Professionals in the hospitality sector are usually qualified with trade certificates and college degrees. Many hospitality schools offer specialized courses of study in one particular aspect of the industry.

Analyse: How hard and difficult is the hospitality industry today ? This article from the Economy Watch is showing us that this sector is not only services but it's as well in need of specialised workers.
Since the hositality industry is not only hôtels, they do speak as well about nightclubs, restaurants etc...
The way theses businesses are managed still allows low entry level for employee with a possibility to evolve, however, lately the sector is getting more and more professional and many schools are offering specialized courses to prepare new ways of running the bussiness and avoid as much as possible the actual economy...

La justice annule le plan social de L'Hôtel de Crillon

© Eric Cuvillier Pour L’hôtellerie Restauration

La justice a annulé, mardi 15 janvier, le plan social de l'Hôtel de Crillon à Paris (360 salariés) qui prévoyait de fermer pour deux ans de travaux à partir du 31 mars. Conformément à ce que demandait le comité d'entreprise du prestigieux hôtel, le tribunal de grande instance de Paris a annulé le plan de départs volontaires et a interdit à la direction de "mettre en oeuvre ce projet tant que le comité d'entreprise n'aura pas été régulièrement informé et consulté". Les magistrats estiment en effet que "la procédure d'information/consultation du comité d'entreprise sur le projet de fermeture de l'hôtel et sur les mesures sociales d'accompagnement n'est pas achevée". En clair, que le comité d'entreprise n'a pas été suffisamment consulté tout au long de la procédure.

Condamnée sur la forme, la direction pourra représenter le même plan de sauvegarde de l'emploi (PSE) mais devra respecter à la lettre la procédure d'information-consultation des élus du CE en leur fournissant notamment tous les documents liés au plan. La société C Hôtel, propriétaire de l'Hôtel de Crillon, a en outre été condamnée à verser 8 000 € de dommages et intérêts au comité d'entreprise.


Analyse : 
I choose this article because i remembered that the Ritz Paris wanted to wait and see what might happen with the Social Plan of the Hôtel de Crillon.
And here is the result, the justice just canceled it.
This show us how hard it is ( especially in France ) to do anything in the work environment.
The project aims to provide for the employees a better work environment and for the guest a better place to stay, however, this cannot be done without taking in perspective the danger for all the employees to lose their jobs for at least two years.
So what is the best way to handle this kind of situation ?  doing the work while there is still guests in the hôtel with the risk to disturb these guests and getting a bad reputation ?
I don't know, but if you have a better idea, don't hesitate to share it with us ;-)