Website owners have recognized the value of having their sites on top search engine results long before that made SEO a very big field in the world today. SEO definition stands for Search Engine Optimization. It is the use of methods and techniques to improve the visibility of a website. It uses natural means to achieve natural listings on search engines. SEO is money – This is the most common SEO meaning for internet marketers. The terminology also describes the design of the website, its menus, management systems, videos, images, contents and other elements that should be optimized to achieve exposure on search engines.
http://www.seobesttools.com/what-is-seo/
SEM
Internet marketing method that focuses on purchasing ads which appear on the result pages of search engines such as Google. Many search engines offer ways for individuals or businesses to purchase ads, which typically appear above or to the right of the content on the search result pages. Typically, the higher the fee one offers to pay for an ad, the higher the ad will appear on the page, depending upon how much competition there is to appear on that page. Depending upon the agreement, one may pay a flat fee for a given length of time, or may pay a given fee for each click that they receive to their ad.
Read more: http://www.businessdictionary.com/definition/search-engine-marketing-SEM.html#ixzz2HU9jjpxN
PPC
Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in Facebook, television and newspaper advertising. Similar to the pay per click model which often uses a bidding system, with the online pay per impression method, advertisers bid how much they are willing to spend for their ad to show up 1000 times.
Source : http://en.wikipedia.org/wiki/Pay_per_click
Social Search
Social Search began as a Google Labs experiment that aimed to bring search results to people that were more personalized. For example, if you searched “San Rafael, California” without Social Search, you would have had a harder time finding your friend’s personal blog about San Rafael than if you had searched with Social Search. The spiders of Search plus Your World — as Social Search is now known — particularly favor the social network Google+, meaning that anything you or your friends have posted on Google+ will influence your search results and is more likely to appear in searches.
Source: http://mediafunnel.com/google-plus/google-social-search-plus-your-world-takes-over
Organic Search
Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. Methods such as boosting keywords, backlinking and writing high-quality content can all improve a site’s page rank. Black hat SEO methods, such as the use of keyword stuffing and link farming, can also boost organic SEO.
Source: http://www.techopedia.com/definition/5184/organic-search-engine-optimization-organic-seo
Direct Booking
When a passenger purchases a trip with a supplier, especially a cruise line, without the involvement of a travel agent.An arrangement made between a buyer and seller giving either party the ability, at some future date, to determine the cash price of the forward sales agreement. Once the basis of a futures contract is booked, it is applied to the current futures price and is maintained for the duration of the contract. Also known as "deferred pricing."
Customer Engagement
Customer engagement (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline.
Unlike marketing terms such as positioning, customer engagement has not been traced to a single source.[1] Customer engagement has been discussed widely online; hundreds of pages have been written, published, read and commented upon. Numerous high-profile conferences, seminars and roundtables have either had CE as a primary theme or included papers on the topic.
http://en.wikipedia.org/wiki/Customer_engagement
Channel Management
The process by which a producer or supplier directs marketing activity by involving and motivating parties comprising its channel of distribution.
OTAs
OTA pour Online Travel Agency, également appelé par le passé en ADS (Alternative Distribution System) ou IDS (Internet Distribution Service).
The relationship between online travel agencies and hotels is a turbulent tale. First, OTAs show up like a blind date and whisk us off our feet. Before we know it, we’re living together and sharing finances. Despite hoteliers’ reluctance, it’s obvious that this relationship is long term. Now that it's a mature marriage, it’s time to take a look at the give-and-take between the two sides. From the editors of HotelNewsNow.com, we bring you an in-depth exploration of many aspects of the issue: channel management, booking behavior, data issues and how the relationship has hurt and helped hoteliers.
http://www.hotelnewsnow.com/Articles.aspx/4801/Working-through-the-hotel-OTA-relationship
Specialty Portals
A "Specialty Portal" is a customized page that contains library resources frequently referenced by specific Center, departments, divisions, centers, and nursing units. The content of a Specialty Portal might include journals, books,calculators, videos, selected departmental materials, staff photos, etc.
http://lane.stanford.edu/portals/index.html
Booking Aggregators Site
What is an aggregator travel site ? Fare aggregators redirect the users to an airline, cruise, hotel, or car rental site or Online Travel Agent for the final purchase of a ticket. Eg : Cheapflights , Dohop , Kayak. com , Mobissimo , Momondo , SideStep , and Skyscanner . 3. Comparison between 2 aggregator sites Kayak.com Kayak & Sidestep are now one company / What partners ? Looking for booking sites concerning : Discount hotels Car rentals Cruise deals Best travel destinations… Looking for booking sites concerning : Flights Hotels Car rental Which booking sites do the aggregator search ? The consumer will benefit from access to more comprehensive rates and availability data, a faster search, larger portfolio of products and services and an overall improved customer experience. A sort of google for hotels
http://fr.slideshare.net/helenecmh/aggregator-travel-site-2882970
Location Based Services
Information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.
LBS services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS services include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location.
http://en.wikipedia.org/wiki/Location-based_service
Last Moment Booking Apps
SMARTPHONES and tablets are giving travelers a reason to wait until the last minute to book a hotel: discounts if you reserve a room for the same day using an app.
Kayak, Priceline, Orbitz, Travelocity and Expedia all offer apps that let travelers search for available hotel rooms, often discounted 10 to 50 percent for stays that begin the day you book. The apps have different features — and flaws — but they basically use a device’s GPS to show where you can find a room near you. The information is displayed on a map or a list that you can sort by price, distance or rating.
http://travel.nytimes.com/2012/11/04/travel/apps-for-last-minute-hotel-rooms.html?pagewanted=all&_r=0
INTERACTIVE CAMPAIGNS
A coordinated series of linked advertisements with a single idea or theme.
An advertising campaign is typically broadcast through several media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of the population. Successful advertising campaigns achieve far more than the sporadic advertising, and may last from a few weeks and months to years.
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