Digital iq from libresy
Predictive marketing:
Eliminate the Guesswork in Marketing
At Predictive Marketing, we apply advanced analytics to improve every aspect of your marketing strategy. Our goal is to provide you with personalized support to help you leverage your data along with test and learn strategies to optimize your marketing programs. We use database marketing, data mining, advanced analytic techniques, and test and learn strategies to help marketers:
Identify the customers and prospects who are most likely to buy your product
Attract new customers cost effectively
Better target an audience through market segmentation
Customize messaging to individual customers and prospects to increase response
Retain a higher percentage of customers
Accurately track and analyze the results of marketing programs, so you can measure ROI
Successfully introduce new products
Rapidly optimize your marketing programs
SoLoMo:
Start with the audience, not the technology: novelty has a limited window of value, but real benefits keep people coming back for more. Identify what people actually care about, and build the technology around that.
Sharing must be about audience benefit: if you want people to publicly endorse your brand, make sure you offer them something compelling in return for their endorsement. The question to ask yourself is, ‘What’s in it for them?’, and not just ‘What’s in it for my brand?’
Add value through utility: no-one will turn down a discount, but people will go out of their way to get additional benefits. Offer people what they really need, not just a cheaper version of what they already know they want.
Keep it simple: this is the critical rule if you want widespread adoption. The number one reason for poor SoLoMo performance is asking people to do too much; any more than ’2 steps to benefit’, and you’ll lose the vast majority of potential participants.
Build relationships, not spectacle: 97% off a full-day spa package is great, but people’s attention is quickly diverted when tomorrow’s deal offers 98% off a meal at that Michelin-star restaurant. The real value in SoLoMo lies in connecting with people, exchanging mutual value, and building relationships over time.
Customer discovery path:
Predictive marketing:
GOOGLE hotel finder
Google Hotel Finder makes it easier to compare and book hotels that are found across the web.
Here's what you can do with Google Hotel Finder:
Predictive marketing:
Eliminate the Guesswork in Marketing
At Predictive Marketing, we apply advanced analytics to improve every aspect of your marketing strategy. Our goal is to provide you with personalized support to help you leverage your data along with test and learn strategies to optimize your marketing programs. We use database marketing, data mining, advanced analytic techniques, and test and learn strategies to help marketers:
Identify the customers and prospects who are most likely to buy your product
Attract new customers cost effectively
Better target an audience through market segmentation
Customize messaging to individual customers and prospects to increase response
Retain a higher percentage of customers
Accurately track and analyze the results of marketing programs, so you can measure ROI
Successfully introduce new products
Rapidly optimize your marketing programs
SoLoMo:
Start with the audience, not the technology: novelty has a limited window of value, but real benefits keep people coming back for more. Identify what people actually care about, and build the technology around that.
Sharing must be about audience benefit: if you want people to publicly endorse your brand, make sure you offer them something compelling in return for their endorsement. The question to ask yourself is, ‘What’s in it for them?’, and not just ‘What’s in it for my brand?’
Add value through utility: no-one will turn down a discount, but people will go out of their way to get additional benefits. Offer people what they really need, not just a cheaper version of what they already know they want.
Keep it simple: this is the critical rule if you want widespread adoption. The number one reason for poor SoLoMo performance is asking people to do too much; any more than ’2 steps to benefit’, and you’ll lose the vast majority of potential participants.
Build relationships, not spectacle: 97% off a full-day spa package is great, but people’s attention is quickly diverted when tomorrow’s deal offers 98% off a meal at that Michelin-star restaurant. The real value in SoLoMo lies in connecting with people, exchanging mutual value, and building relationships over time.
Customer discovery path:
Predictive marketing:
GOOGLE hotel finder
Google Hotel Finder makes it easier to compare and book hotels that are found across the web.
Here's what you can do with Google Hotel Finder:
- Find hotels according to what's important to you, such as price, location, and user ratings
- Review accurate and detailed information about those hotels
- View location information to help you decide where to stay
- Keep track of your top choices in a shortlist
- Connect with hotels and vendors to reserve a room or ask for more information
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