Think Tank 2013. Havas Auditorium

Think Tank 2013 IEMI-CMH http://www.mediabistro.com/inside3dprinting/ http://en.wikipedia.org/wiki/3D_printing http://www.kickstarter.com/projects/1351910088/3doodler-the-worlds-first-3d-printing-pen https://www.facebook.com/the3doodler

L'étoffe des héros

Cheval Residences

How can we improve the booking on the Cheval Residences website ?            Here are few structure advice for their website http://www.chevalresidences.com/ : 

BOOKING : 

 - Unable to book in the home page : fundamental to create a link in order to book directly

 - Unable to book directly on line : "reservation enquiry" only : too long for the customer and not intuitive/ put a "book now" tab/button on the home page with the :

* Dates 

*tariff for the stay

*Offers 

*Criteria

 - Same thing for the mobile app : it has to be possible to book even on your smartphone

 - Make it possible to click on each "hot-air balloon" to get on each residence page instead of on the tab " your London residences"

 - Make a page for each residence with all the information as the "neighborhood"& "the plan your stay" tabs + a link for the blog

COMMUNICATION : 

 - No phone number directly (!!) : too much time spend on looking for it

- More option to reach them : Skype for example  

 - Put a "call me back" button to make it easier for the customer to get more information

 - Too much links to see more details on all the subjects 

- Video : too hard to find 

 - Improve the social media & make it more visible for the customer. Need more contents, video and so on.

COMMERCIAL :

 - Put the promotion on the home page in order to "push" the booking process

- Infographic

 - Not enough photos : too much text. Put more photos/rotation of properties 

 ==> Too much sections structurally speaking : everything need to be visible in the home page

        The navigation is not intuitive

Booking: Simple & Original -Dates - offers - criteria - Check in - Mobile booking

Communication: Contact options (phone, skype, mail...) - site search engine - events

Commercial: Offers/pkg - pricing - PDFs - Infographic - rotation of properties

Structure: Navigation - property specific - video - simplify (too much tabs)

Home page: Promo featured property

Ritz Carlton

Contest - Suit App !

Webinar

TED

1)  ----> D (net generation)

2)  ----> B (release his data and held the goldcorp challenge)

3)  ----> The burning platform is a metaphor of a product or system that is more expensive to keep that to change. With the wallstreet exemple he refers to the economic crash and the way to handle and preserve capitalism.

4)  ----> Transparency is a non common way to deal with informations discovered, however as explained and proved by the IBM or gold exemple, the way are sometimes getting better results, unpredicted ones by unthinked peoples.

5) ----> B (power becomes decentralized)

6) ----> E (age of networked intelligence)

7) ----> As a showing off for his principled, Don show us the starling birds and their way of interaction, of communication and protection.
This collaboration is for the best of them, the greater good is the reason to create a collecting power. The more, the better. No leader but one direction throught a common leadership