Cheval Residences

How can we improve the booking on the Cheval Residences website ?            Here are few structure advice for their website http://www.chevalresidences.com/ : 

BOOKING : 

 - Unable to book in the home page : fundamental to create a link in order to book directly

 - Unable to book directly on line : "reservation enquiry" only : too long for the customer and not intuitive/ put a "book now" tab/button on the home page with the :

* Dates 

*tariff for the stay

*Offers 

*Criteria

 - Same thing for the mobile app : it has to be possible to book even on your smartphone

 - Make it possible to click on each "hot-air balloon" to get on each residence page instead of on the tab " your London residences"

 - Make a page for each residence with all the information as the "neighborhood"& "the plan your stay" tabs + a link for the blog

COMMUNICATION : 

 - No phone number directly (!!) : too much time spend on looking for it

- More option to reach them : Skype for example  

 - Put a "call me back" button to make it easier for the customer to get more information

 - Too much links to see more details on all the subjects 

- Video : too hard to find 

 - Improve the social media & make it more visible for the customer. Need more contents, video and so on.

COMMERCIAL :

 - Put the promotion on the home page in order to "push" the booking process

- Infographic

 - Not enough photos : too much text. Put more photos/rotation of properties 

 ==> Too much sections structurally speaking : everything need to be visible in the home page

        The navigation is not intuitive

Booking: Simple & Original -Dates - offers - criteria - Check in - Mobile booking

Communication: Contact options (phone, skype, mail...) - site search engine - events

Commercial: Offers/pkg - pricing - PDFs - Infographic - rotation of properties

Structure: Navigation - property specific - video - simplify (too much tabs)

Home page: Promo featured property