Brainstorming Direct Booking for independent Hotels

- Interactive Website (well-designed, relevant contents (informations, image, video) booking online service, payment security, location tools, facebook/skype/twitter links, create interactivity)

- E-reputation (Application with a "book now" option for all devices, Ranking, social media(visibility), trip advisor)

- Establish a clear and precise marketing strategy (focus on the best channels, right targets, newsletter loyalty programs)